Fresh Fortified Soyabean Oil: Key Details
1. Brand and Manufacturer
- rand Name: Fresh
- Parent Company: Meghna Group of Industries (MGI), a major conglomerate in Bangladesh.1
- Technology: The refining process utilizes “world-class Lipico technology” (a well-known industrial technology) to execute the three-step purification process.2
- Core Positioning: Positioned as a fresh and healthy product that retains natural goodness due to its meticulous refining.3
2. Specialized 3-Step Refining Process
Fresh Soyabean Oil focuses its marketing on a detailed three-step refining process designed to maximize purity while protecting beneficial natural components:4
| Refining Step | Purpose |
| 1. Perfect Degumming & Neutralization | Removes phosphatides (gummy materials) and free fatty acids (FFA). This is crucial for oil stability and shelf life. |
| 2. Balanced De-colorization | Removes pigments and residual impurities. The term “Balanced” suggests the process is controlled to prevent stripping out natural oil components. |
| 3. Five steps Deodorization | Removes volatile compounds that can cause undesirable odors or flavors, ensuring a light and neutral taste. |
3. Nutritional and Health Claims
Fresh Fortified Soyabean Oil emphasizes the preservation of inherent nutrients, in addition to fortification:5
- Beta-carotene: The refining process is specifically aimed at ensuring “intact Beta-carotene” in the oil.6 Beta-carotene is a precursor to Vitamin A and a powerful antioxidant.
- Omega Fatty Acids: The process is also stated to ensure the “right ratio of Omega 3 & 6.” These are essential polyunsaturated fatty acids (PUFAs) critical for heart and brain health.7
- Health Benefit: This balanced ratio is claimed to help lower High Blood Pressure and prevent cardiovascular disease, reducing the risk of blood blockage.8
- Fortification: The oil is Fortified with Vitamin A (and some sources suggest Vitamin D), which aids in:
- Supporting vision and preventing deficiencies like night blindness.9
- Boosting the immune system.
- Cholesterol: Like other modern refined soyabean oils, it has “no cholesterol” (or is cholesterol-free).10
4. Culinary Use
- Purity and Taste: The light, neutral flavor makes it suitable for all cooking methods, including high-heat applications like deep frying, sautéing, baking, and even salad dressings.11
- Reusability: Some marketing materials suggest it “can be used for multiple times frying,” a common claim related to the oil’s stability and low degradation
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